Wrong category
A cold email tool filed under "email marketing" lands in front of an editor who knows the difference. Read the category descriptions and look at which products are already in each one.
The page looks unfinished
Placeholder text, a missing pricing page or a sign-up form that errors will get a rejection. Editors click through.
Duplicate or thin description
Some directories reject text that is copied from your homepage word for word, because they want original copy on their pages. Others reject one-line descriptions. A 150-word description written for the directory passes both.
Rules about who submits
Communities and some launch platforms want the maker to post. A submission from an agency account can be removed. For those we write the draft and you post it.